AI by industry

AI for e-commerce and retail

A shop with a thousand SKUs has two problems that hiring does not solve: descriptions nobody has time to write, and customer questions that repeat a thousand times.

In an online shop AI gives most on the catalogue and on support. Descriptions, titles and meta text are produced from product specifications in batches instead of one by one, so an item that sat there with no text becomes findable. On the other side, most customer messages are three questions — where is my parcel, do you have it in a 42, how do I return this — and those are answered by an assistant wired to real stock and real shipment status rather than to generic text.

What actually gets automated

Product descriptions in batches

ProblemEight hundred items with no description. Google does not surface them, customers do not understand them.

SolutionFrom the specification, category and name come the description, title and meta description, in your voice and with your category wording. You approve in batches, not one at a time.

DeliveredGeneration and review tool with import and export.

Search that understands the question

ProblemSomeone types "something for a six month old" and gets nothing, because no product name says that.

SolutionSearch by meaning rather than by string match, with filters suggested from the query itself.

DeliveredSearch over your catalogue, plus a report of what people look for and you do not stock.

Where is my parcel

ProblemHalf of support messages are one question, and the answer is a copy-paste from the courier system.

SolutionThe customer enters an order number or email and gets the real courier status immediately, without waiting on you.

DeliveredShipment tracking on the site and in the automatic reply.

Returns without a thread

ProblemA return runs through ten emails while the statutory clock is already ticking.

SolutionA guided form collects everything at once — receipt, photo, reason — and opens a case with a deadline and a status the customer follows themselves.

DeliveredReturns register with deadlines and history.

Recommendations that make sense

Problem"Similar products" shows the same item in another colour.

SolutionRecommendations based on what is genuinely bought together and what fits a specific model, not on category.

DeliveredRecommendation block on the product page and in the basket.

Prices and competitors

ProblemYou do not know you are expensive until sales drop.

SolutionPublic price tracking for the items you choose, with an alert when someone undercuts you.

DeliveredPrice report per item and per competitor.

Why the catalogue comes first

A shop without descriptions is a shop without price tags. Search engines cannot rank it, and now assistants cannot recommend it either — both of them read text. A product with no description is invisible in both worlds, however good the price is.

Where to be careful

  • A description that invents a technical spec is grounds for a return — which is why it comes only from the specification.
  • An assistant must never approve a refund on its own.
  • Prices and promotions do not change automatically.
  • Generated text goes through review before publishing, at least in batches.

How AI gets introduced into a company

  1. 01

    One hour of conversation

    We look at the catalogue, the volume of support messages and where people abandon the basket.

  2. 02

    One job, not all of them

    For a shop that is almost always the catalogue — descriptions and search before anything else.

  3. 03

    Two to four weeks to launch

    Built on your platform, whether that is WooCommerce, Shopify or your own.

  4. 04

    Two weeks running in parallel

    One category first, so you can see how it reads and how it behaves in search.

  5. 05

    The next job

    Then support and returns, once the catalogue holds.

Systems of this kind already running

Santos & Santorini

Web shop with an admin platform — catalogue, orders and content.

FAQ — E-commerce and retail

Does Google penalise AI-written descriptions?

Google penalises useless content, whoever wrote it. A description built from a real specification, with accurate data and a review before publishing, is not that. Mass-generated text with no check at all is.

Does this work on WooCommerce?

Yes, as it does on Shopify and on a custom shop. The catalogue is read and written back through your existing system, with no migration.

How many products can be processed at once?

The practical limit is not the product count but review capacity. That is why it runs by category — process one, review it, move on.

Can the assistant place an order for a customer?

It can guide them to the basket and fill it, but confirming the order stays with the customer. Anything else is a legal problem, not a technical one.